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We make life more accessible for pregnant people and families.

Learn more about what we do.

Our 2024 Family-Friendly Award winners are here!
Thank you for helping us encourage high standards of accessibility and safety for children and their caretakers with your votes.

Purchase UP-STAND gear to support our mission.

A woman in a hat stands in front of two outdoor tents and a sign that reads, "Lactation Space and Diaper Changing Table"
A woman with dark hair and glasses sits at a table delivering a workshop. She points to a screen that reads, "ADA Guidelines for Children's Facilities"
A pin that reads "I stand for expecting moms" on a coat, in front of an NYC subway map
A green Breastfeeding Welcome Here sign in the window of a coffee shop